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Utilizing Post Top Signage

Jake Hoff

Utilizing Post Top and Queueing Signage for Your Company

Imagine entering a store and being unsure of where to find what you need. Frustrating, right? That's where signage comes to the rescue. Signage is like a friendly guide, leading customers through your store with ease. It's not just about directions; it's a powerful tool that can promote products, share essential information, and enhance the overall shopping experience. In this blog post, we'll delve into the world of signage and explore how to effectively use it in your store and merchandising setup.

Navigational Signage: Guiding Your Customers

Navigational signage is the unsung hero of any store. It's the silent helper that ensures customers can find what they're looking for without any hassle. Think about strategically placing signage at key points in your store, directing customers to different sections or specific products. For instance, if you run a grocery store, placing signage near or above specific isles will help customers know what products are where. This drastically helps customer satisfaction as it reduces the time when customers are aimlessly walking around the store to find what they came in for.

Merchandising Panel 1 Panel Setup

Promotional Signage: Boosting Sales and Visibility

Promotional signage is your best friend when it comes to increasing sales. Imagine you've just launched a special discount on snacks or beverages. Promotional signage is the best way to ensure that your customers know about the offer. These eye-catching signs can be placed near shelves or within your checkout or merchandising setup, immediately grabbing customers' attention, and encouraging them to take advantage of the deal. Whether it's a limited-time offer or a buy-one-get-one-free deal, promotional signage is the key to boosting sales and creating excitement.

Merchandising Panel 1 Panel Setup

Informative Signage: Educating Your Customers

Sometimes, customers need more information about your products, services, or policies. Informative signage can be your voice in explaining everything they need to know. For example, if you run a tech store, having signage near your product displays that explains their features and benefits can be incredibly helpful. If you have a return policy or any other essential information, well-placed informative signage can save both your customers and staff from confusion.

Informative signage

Queueing Signage: Enhancing the Waiting Experience

Nobody likes waiting in line, but you can turn this seemingly dull experience into a positive one with queueing signage. Placing engaging and informative signage along the queue can keep customers entertained and informed. Share fun facts about your products, highlight customer reviews, or even use this opportunity to subtly promote some last-minute purchases. Queueing signage doesn't just reduce perceived wait times; it also keeps your customers engaged with your brand.

Post Top Queueing Signage
Café Signage

Merchandising Signage: Elevating Your Display

When it comes to merchandising, signage is your secret weapon. You've put so much effort into creating an attractive display; why not enhance it with the right signage? Merchandising signage can provide additional details about products, share their benefits, or even suggest complementary items. For example, if you have a skincare display, a simple sign with a glowing review from a satisfied customer can convince others to give it a try. Merchandising signage creates a story around your products, making them more appealing to shoppers.

Display Bowl

Strategic Placement: Maximizing Signage Impact

Now that we understand the various types of signage, let's talk about placement. The key to effective signage is strategic placement. Navigational signage should be at eye level and easily visible from a distance. Promotional signage should be in high-traffic areas, grabbing attention as customers pass by. Informative signage should be placed near the relevant products or areas. Queueing signage should keep customers engaged while they wait. And merchandising signage should complement your displays without overwhelming them.

Consistency and Clarity: The Signage Formula

While creativity is important, consistency and clarity should never be compromised. Use a consistent design, font, and color scheme for all your signage. This builds a strong visual identity for your brand. Keep your messages clear and concise – customers should understand the purpose of the signage at a glance. Avoid clutter and keep a balanced mix of different types of signage throughout your store.


In the world of retail, signage is your silent salesperson, working 24/7 to guide, inform, and persuade customers. From guiding them to the right aisle to enticing them with promotions and enhancing their waiting experience, signage plays a crucial role in shaping their journey. By strategically using different types of signage and placing them thoughtfully, you can create a seamless and enjoyable shopping experience that keeps customers coming back for more. So, embrace the power of signage and let it tell your store's story in the most effective way possible.

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